About Bosch Power Tools Division

March 2016

The Power Tools Division of the Bosch Group is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2015, its roughly 20,000 associates generated sales of 4.5 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch, Skil and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. The division generated about one third of its sales in 2015 with products that have been on the market for less than two years. In 2016, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.

Leinfelden – Bosch Power Tools experienced strong growth once again in 2015, with turnover rising to 4.5 billion euros. Nominally, this amounts to a growth of ten percent, or five percent in local currency. “We sold around 50 million power tools in 2015 – more than ever before,” said Henning von Boxberg, President of Bosch Power Tools, at the annual press conference in Leinfelden. “Our success is based on consistently focusing on the user. We know what their needs are – in particular, making work easier for do-it-yourselfers, and productivity for tradespeople – and so we can offer the users suitable solutions.” One third of the turnover generated by Bosch Power Tools in 2015 was in innovative products and services which have been on the market for less than two years. “We are also well-positioned for the future. We see opportunities for growth in emerging markets and online in particular – for example with online sales and with our increasingly connected products.”

Growth in all regions
With a growth rate of more than five percent, Bosch Power Tools grew more than the market once again in 2015, which grew four percent. In Europe, the increase in turnover was five percent in local currency, primarily driven by Germany with a 17 percent growth. Turnover rose by 12 percent in North America. Despite lower growth in Brazil, Russia and China, the Bosch division grew in all continents, with a three percent increase in turnover in Latin America and five percent in the Asia-Pacific region. Africa was the continent on which Bosch achieved the greatest growth with 15 percent. Overall, Bosch Power Tools generated around 85 percent of its turnover for 2015 outside Germany. The importance of emerging markets continues to grow. Bosch promotes growth by providing robust power tools that are easy to operate and meet specific local requirements, making it easier for users to make the switch from hand tools to power tools.

Success due to innovative products
Innovative strength is an important basis for the success of Bosch Power Tools. In 2016, Bosch is introducing a brand new saw blade technology for do-it-yourselfers in the form of 'NanoBlades': This technology is based on a saw blade with a revolving micro-chain. It consists of chain links which are only four millimeters in size – similar to a chainsaw, only smaller. The revolving chain means that the pendulum movement which is typical of jigsaws and saber saws, featuring high vibrations and saw blade running, is no longer required. “With this saw, Bosch is taking sawing to the next level,” said von Boxberg. “Our 'NanoBlades' allow any user to saw particularly easily and precisely and produce exact right angles while doing so.”

Consistently focused on users
Easy-to-use products for everyone – this is standard that Bosch Power Tools aims to meet, including measuring tools. In the past two years, the division has brought an entire tool family of laser measures onto the market, featuring self-explanatory single-button operation. In doing so, they have created a new market. Bosch has sold a total of more than two million of these tools since they were introduced onto the market at the end of 2013. Bosch Power Tools demonstrates that it is consistently focused on users by introducing many new accessories for the multifunction tools. “We're now making it particularly easy for users to change accessories. They can be changed in the same way as a ski binding – the accessory is secured in just one click,” said von Boxberg. Bosch is introducing the new system into both the professional and DIY range.

Intelligent products make work easier for users
An important factor in Bosch's market success is its expertise in using technology to provide users with additional benefits. For example, Bosch sensors are used in impact drills and rotary hammers for both do-it-yourselfers and tradespeople to reduce the risk of injury caused by kickback. A prominent example of the user-oriented use of sensors is the Indego robotic lawnmower. Its tried-and-tested 'Logicut' navigation system for systematic mowing in parallel lines saves time: It makes the mower 30 percent faster than conventional robotic lawnmowers.

Innovative products for construction sites
Speed, flexibility and professionalism – these are the requirements that today's tradespeople must meet. Bosch helps them do so with solutions such as the 'Wireless Charging System' for charging cordless tools inductively. “We are consistently extending the 'Wireless Charging System'. In future, we will also be offering our compact yet powerful 10.8 volt class with inductive batteries,” said Henk Becker, who is responsible for development, production, quality and also for power tools and measuring technology for professionals and do-it-yourselfers at Bosch Power Tools. “This allows us to help tradespeople to increase their productivity.”

Connected products with added value
Connected measuring tools which make documentation significantly easier are also contributing to increased productivity, namely two laser measures and the GIS 1000 C Professional thermo detector, which Bosch introduced into its professional range for temperature measurement last year. A joint app will be introduced in future for these tools that can be connected with smartphones, which will digitally record, organize and process all measured values: the Measuring Master App. Its functions are aimed at optimizing workflow, simplifying processes and eliminating manual transfer errors.

Another new release is the Bosch Pocket Assistant, which will make finding the right tool or accessory easier for tradespeople by means of a smartphone. It helps users achieve the required results in only three steps: the user opens the Bosch Pocket Assistant, scans the Bosch product or accessory packaging using their smartphone and immediately receives all of the available information about the product. This is made possible by a pattern recognition function, which Bosch Power Tools is the first manufacturer in the world to implement in this form. It combines various technologies, such as image and text recognition, so ensuring that reliable results are obtained. The Bosch Pocket Assistant goes one step further: it not only recognizes the scanned product, it also gives recommendations on which accessories are best suited to which products.

Additional new Connectivity products for professionals
“Bosch not only has taken advantage of the ability to connect electronic devices to the Internet, but also of the increasing use of smartphones in order to provide professionals with innovative solutions and products,” said Henk Becker. In future, tradespeople will be able to integrate a Bluetooth module which will allow them to individually configure their tools using the app. The long-term goal is to connect all of Bosch's professional power tools and thus to offer users an even higher level of convenience – and to increase their productivity. The first tools with the integrable Bluetooth module will be available from autumn 2016 onwards.

Bosch Power Tools is number one worldwide in the power tools, accessories and measuring tools business segments, in DIY garden tools it is number one in Europe. The division has a workforce of roughly 20,000 associates at 38 locations in 17 countries.

Headquarter address

Robert Bosch GmbH
Geschäftsbereich Elektrowerkzeuge
Max-Lang-Straße 40-46
70771 Leinfelden-Echterdingen

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